The Identitea™ collection was a creative passion project inspired by our mission, to empower women to make choices toward a healthy and fulfilling life. As a wellness focused company, we realize how important it is to view wellness as a process inclusive of change and growth, one of physical, mental, and social well-being. The Identitea line was created to highlight that connection in a fun and unique way.
Tea to me is a metaphorical representation of all women. It is grown in regions all over the world, it ranges from light to dark depending on the type, and yet every variety is beneficial. And similar to tea, we come from different ethnicities, distinct countries, and have dissimilar characteristics, yet, we’re all just as equal, just as valuable, and just as deserving.
I hope that you find the tea tales inspired by these personas just as beneficial as the teas themselves. Each story offers a small dose of inspiration by highlighting the unique and incredible qualities of different women in hopes of changing stereotypical narratives and redefining perceptions.